Crafted the AMORtadella brand identity, from name to print materials, capturing its warmth and appeal for a social audience.
AMORtadella plays with the words "amore" and "mortadella," expressing a passion for this iconic Italian ingredient. The name is immediately recognizable and memorable, conveying a sense of warmth and tradition. Perfect for a brand that wants to win over its customers with simplicity and irony, AMORtadella communicates a friendly and accessible identity, ideal for attracting a young and social-friendly audience.
