Complete brand identity for AMORtadella, a food brand celebrating the iconic Italian ingredient. From naming to print materials, capturing warmth, tradition, and a social-friendly personality.
Naming, Brand Identity, Logo Design, Print Design
AMORtadella needed a brand identity that could stand out in the food market while appealing to a young, social-savvy audience. The challenge was to create a memorable brand from scratch, including the name, that communicates warmth, Italian tradition, and a friendly, approachable personality.
The goal: build a brand that wins customers over with simplicity, irony, and genuine love for great food.
Naming & Concept
Developed the name AMORtadella, a playful combination of "amore" (love) and "mortadella" that immediately expresses passion for this iconic Italian ingredient. The name is memorable, warm, and sets the tone for the entire brand personality.
Brand Identity
Created a visual identity that reflects the brand's friendly and accessible character. The design balances tradition with a contemporary twist, making it appealing to younger audiences while honoring the authenticity of Italian food culture.
Print Materials
Designed print collateral that extends the brand experience to physical touchpoints. Every piece reinforces the warmth and irony of the AMORtadella personality, creating consistency across packaging and promotional materials.
Result
A complete brand identity that captures the essence of AMORtadella: love for great food, Italian tradition, and a personality that connects with a young, social-friendly audience. The name and visual system work together to create instant recognition and emotional appeal.
