Brand identity and visual direction for Cavamatti, a contemporary wine bar blending urban spirit, human warmth, and natural wine culture. An essential, recognizable identity for a place that is simple, intense, and deeply convivial.
Brand Identity, Visual Direction, Art Direction
Cavamatti needed a brand identity that could translate their vision into a coherent, readable, and immediately recognizable experience. The challenge was to move beyond wine industry clichés and create an identity for a contemporary wine bar where natural wine becomes a language, food becomes an accomplice, and conviviality is the only label that truly matters.
The goal: give visual and narrative form to a place that is simple yet intense, urban yet warm.
Brand Strategy
Defined the brand positioning at the intersection of urban culture, human warmth, and natural wine philosophy. Identified the key values to communicate: authenticity, community, and a contemporary approach to wine culture.
Visual Direction
Created a visual language that reflects the nature of natural wines: alive, imperfect, surprising. Translated this character into a sincere, soft, and contemporary aesthetic that avoids typical wine bar clichés while feeling genuine and approachable.
Cultural Dimension
Built a brand system that celebrates the cultural side of the project: events, gatherings, tastings, thematic moments. The identity breathes community, opening up and overflowing from the glass with naturalness.
Result
An essential and recognizable brand identity that tells the story of Cavamatti. The visual system captures the spirit of a place where wine, food, and conviviality come together in an urban, warm, and authentically contemporary experience.
