Complete brand identity, website, and social media strategy for Bernardi Evo, a company specializing in scrap metal collection, recovery, and recycling. Communicating reliability, innovation, and sustainability through design.
Brand Identity, Logo Design, Web Design & Development, Social Media Management
Bernardi Evo operates in the scrap metal industry, handling collection, recovery, transport, recycling, and sales. The challenge was to develop a visual identity that communicates the company's expertise while positioning it as a modern, sustainable business committed to circular economy principles.
The goal: transform the perception of an industrial sector into a story of innovation, environmental responsibility, and value creation.
Brand Strategy
Identified the core values to communicate: reliability, innovation, and sustainability. Defined how the brand should position Bernardi Evo as a reference point in the sector, emphasizing processes, environmental impact, and tailored solutions.
Visual Identity
Designed a logo and graphic system that express sustainability and transformation, representing the value of circular economy. Created a cohesive visual language that works across all touchpoints while reflecting the industrial expertise of the company.
Web Design & Development
Developed a new website that strengthens Bernardi Evo's market positioning. The design highlights processes, environmental impact, and customized solutions, making complex industrial services accessible and engaging for potential clients.
Social Media Strategy
Created and managed a social media presence that reinforces brand positioning and builds awareness. The content strategy focuses on showcasing the company's commitment to sustainability and its role in the circular economy.
Result
A complete brand ecosystem that elevates Bernardi Evo's market presence. The visual identity, website, and social strategy work together to communicate expertise, innovation, and environmental responsibility, establishing the company as a trusted leader in scrap metal recycling.
