Full-service branding for Gelab, a B2B company producing ingredients for gelato professionals. From naming to trade show presence, building a distinctive identity across every touchpoint.
Brand Identity, Packaging Design, Event Branding
Gelab needed a complete brand identity that could position them as a trusted partner for gelato professionals. The challenge was to develop a cohesive system from scratch, including naming, that would work across multiple product lines, digital channels, and physical presence at industry trade shows.
The goal: create a solid, distinctive identity that communicates expertise and quality to B2B customers in the artisanal gelato industry.
Brand Identity
Created a coherent branding system for Gelab and its ingredient sub-lines dedicated to gelato professionals. Built a flexible visual language that maintains consistency while allowing differentiation across product categories.
Packaging Design
Designed packaging that enhances each product's value and communicates quality to professional users. The system balances functional requirements with visual appeal, ensuring products stand out in professional kitchens and at point of sale.
Event Branding
Designed the trade show booth for Sigep, Italy's leading gelato industry fair. The stand design ensured Gelab stood out with a clear, impactful identity that reinforced brand positioning among industry professionals.
Result
A comprehensive brand ecosystem that positions Gelab as a distinctive player in the B2B gelato ingredients market. The identity works seamlessly from packaging to trade show floor, creating consistent recognition and trust among professional customers.
