Event branding and print design for the launch of Metis Lab, a new creative venture born from the union of three design studios. Design as a living experience to be touched, shared, and felt.
Art Direction, Event Branding, Print Design, Visual Identity
KIND OF LAB marked the beginning of something new. Metis Lab emerged from the fusion of three studios united by a shared belief: design should be a tangible, living experience. The challenge was to create an identity and event branding that captured this collaborative spirit while establishing a distinctive visual presence for the new venture.
The goal: translate the energy of creative collaboration into bold visuals and tactile materials that people could experience firsthand.
Concept Development
Explored the narrative behind Metis Lab, understanding how three distinct creative perspectives merge into one unified vision. Defined the core message: design as something to touch, share, and feel.
Art Direction
Developed a visual language that balances boldness with refinement. Created a narrative-driven approach celebrating the fusion of perspectives, ensuring every element tells the story of creative collaboration.
Print Design & Materials
Designed tactile print materials that embody the "living experience" philosophy. Selected paper stocks, finishes, and production techniques that invite interaction and create memorable physical touchpoints.
Result
A cohesive event branding system and print collateral that express Metis Lab's collaborative DNA. Bold yet refined visuals paired with carefully crafted materials create an identity you can experience, not just see.
