Immersive event branding for Styleit Demo Day 2024. A complete experience spanning print materials and digital touchpoints to ensure seamless navigation and engagement.
Art Direction, Event Branding, Print Design, Web Design
Styleit Demo Day 2024 required a cohesive branding system that could work across multiple touchpoints, both physical and digital. The challenge was to create an immersive event experience where attendees could easily navigate the space, access startup information, and engage with the content throughout the day.
The goal: design a unified system that bridges print and digital, guiding attendees seamlessly from arrival to departure.
Event Strategy
Mapped out the attendee journey to identify key touchpoints requiring design intervention. Defined the visual and functional requirements for both physical wayfinding and digital information access.
Print Design
Designed a complete suite of event materials including badges, wayfinders, and totems. Each piece was crafted to be functional yet visually cohesive, helping attendees navigate the space while reinforcing the event identity.
Digital Experience
Created a smart website with comprehensive startup information, allowing attendees to explore participating companies before, during, and after the event. The site was designed for quick access and easy browsing on mobile devices.
Result
A fully integrated event branding system where print and digital work together. Attendees experienced seamless navigation through physical wayfinding and instant access to information via the event website, creating a cohesive and engaging Demo Day experience.
