Event branding and print design for WeSportUp Selection Day 2024, a key event in Italy's sports and health innovation ecosystem. Elevating the attendee experience through cohesive, functional materials.
Art Direction, Event Branding, Print Design, Editorial Design
WeSportUp, a leading sports and health innovation ecosystem in Italy, needed event branding for their Selection Day 2024. The challenge was to create a complete suite of print materials that would enhance the attendee experience while maintaining consistency with the organization's innovative positioning.
The goal: design functional, visually cohesive materials that elevate the event identity and make navigation seamless for participants.
Event Strategy
Mapped out the attendee journey to identify all print touchpoints. Defined the visual approach to ensure consistency across materials while addressing different functional needs throughout the event.
Print Materials Suite
Designed a comprehensive set of event collateral including:
A vibrant agenda with QR codes for digital access
Customizable eco-friendly badges displaying participant details
A comprehensive event book with schedules, speaker bios, and high-quality visuals
Design Execution
Created a cohesive visual language that runs through all materials. Balanced functionality with aesthetic appeal, ensuring each piece serves its purpose while contributing to the overall event experience.
Result
A unified print system that elevated the WeSportUp Selection Day 2024 identity. The materials enriched the attendee experience through thoughtful design, easy navigation, and seamless integration of physical and digital touchpoints via QR codes.
